Adwords Marketing - About Adwords

Author: Jeff Spires

THE MARKETING REVOLUTION

So, You want to use Adwords for Marketing? Then you have come to the right place. In this article I want to tell you all about Google Adwords, and how it can quite simply revolutionize the way in which you do marketing forever.

Adwords Marketing really should be at the forefront of any business that are serious about marketing profit on & off line. It is a vehicle which will help you drive massive amount of traffic to your website, and at a very low cost. However, although this might sound all good, you must also be aware that there is a dark side to Adwords Marketing that could quite easily strip all of your profit from you.

So, Before I begin. I just want to let you know, that if you are serious about making cash through Adwords Marketing, then I also have a FREE Adwords Marketing Ebook which takes you through step by step ,how to get set up and avoid all of the killer pitfalls.
www.marketing4adwords.com

OK, Lets get started

About Adwords Marketing?

AdWords is the name that Google gives the advertising space on the right hand side of the search page. Simply put, you can advertise your product or service through Google. Millions of people can see your ad every year and the best bit is, YOU DON'T HAVE TO PAY!!!

Thats right, you don’t have to pay. this is quite possibly one of the most effect ways in which you could ever market your business. You can get your company, product or service on the front page of the Google search results for FREE.

For FREE? Are you sure?
Yes, I’m sure, Google will allow you to advertise for Free, they will only charge you once a user clicks on your ad. Thats it!!!

This is known as Pay Per Click(PPC) Marketing. You only pay when someone clicks on your ad.

Let me put it this way:
Imagine if your local paper offered you space in their newspaper for free, they told you that you would only have to pay a small fee when someone contacts you! Wouldn't that be great? But, not only that, if you were to write an ad that performed twice as well as your last ad, you will only have to pay half the price!!!! AMAZING!
This is exactly what is happening with AdWords. You can have your ad showing on Google, and you only pay when someone clicks on it.

How much do the clicks cost?
This is one of the best features, because you set the price! You decide how much you think the click is worth. Depending on the amount that you bid will determine the ads position. But thats not it! Your ads position will also be determined by the ads Click Through Rate (CTR).

What is CTR?
CTR - Click Trough Rate, is quite self explanatory. Its the amount of time the ad is shown (impressions) divided by the amount of clicks that the ad gets. Below is a simple formula.

Impressions / Clicks = CTR
100 / 1 = 1%

CTR is simply the greatest feature of Adwords Marketing, as it allows even the smallest marketers to be able to compete with the big guys. By multiplying your CTR with your MAX CPC (Maximum Cost Per Click), Google will determine your ads position. Which means, that all you have to do is get a higher CTR than your competition, and you will be paying a lot less per click and still be in a higher position than them.

What If I’m Only Run A Small Local Business?
Adwords Marketing really is for everyone. Google has built in an amazing feature that allows you to set the exact radius that you want your ads to appear in. so for example, if your a small plumbers in essex uk, then you can set a radius of 40 miles from your post code/Zip code. This is huge, only users with that radius will see your ad, so you wont end up getting any wasted clicks, which in tern, will save you money.

As you can see just from this article, Adwords Marketing is a must. There is so much for you to learn, but it really is worth it. However, don’t run a campaign until you know a bit more about it. Like I said at the start, you can waste a small fortune if you do it wrong.

So, To get the full Adwords Marketing Strategies, Download my FREE Ebook. Packed with Killer tips, Tricks and Adwords secrets:
www.marketing4adwords.com

Thanks for reading.
I hope that this article was helpful for you.

Kind regardsJeff Spires