Article Marketing as a Promotional Tool
By: Carrie Bliss
Article marketing is the most effective method of increasing traffic without any cost involved. The list of places articles can be placed is huge but the main purpose is to provide back links to the place where you actually want the visitor to go in your marketing campaign. Many places accept articles without any charge but they should be sites with a good page rank; it shouldn't be too long before your site starts to receive traffic from this. This is the benefit of using popular sites that have authority and providing they accept your contribution it will help you as well; this credibility will enhance your trust which is very important on the Internet.
This process of article marketing by submission to various sites, if carried out routinely, will ensure people read more of your work and actively look for it as your reputation grows. Convincing people of your knowledge in certain areas ensures they will always trust what you write. The purpose of all this is to increase your credibility with the various search engines; the benefit of this is there will be an increase in people that find you through the search engines. The more websites that link to yours, the more traffic you will achieve; this is of course completely free advertising and can be done over and over again.
A number of links to other relevant sites can be placed in the body text (not too many) when using article marketing. The purpose of good articles is for people to use them on their site, with each having the links to your site contained in them which all helps the ranking. Just how quickly you will visited by a search engine and listed can vary enormously from a day to months! The process can be speeded up a little if the sites where the articles are submitted are popular and you continue to write and submit articles.
Article marketing helps to improving the ranking of a site but in addition to this it also helps increase the amount of content at the same time which again improves rank. Bear in mind that when people visit your site, they are unlikely to want your product without learning more about it. The majority of visitors are just searching for more information about something. This is the ideal time to highlight the benefits of the product or service to the visitor. This approach is often overlooked and as a consequence visitors do not always understand what is being done. It is this sort of method that stops people from cancelling their order a few days later.
If you want visitors to your websites then you must continue your article marketing this way; this process must be repeated on a regular basis for it to work. An additional benefit from writing quality articles is that other website owners will either link to your site or use your articles on their own site; don't forget, your article will contain information that people are searching for. There are no charges to article marketing and is still the number one way to get traffic to your site; all you need is to keep supplying them with the information they are looking for in the form of articles.
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