Effectively Promote Your Website

Posted In: Internet Marketing . By dens

By: Amrit Ray

The advent of technology and its easy accessibility has changed the way people buy or do business online. All this has ushered in a new era of e-commerce where people’s perception towards online businesses has changed dramatically and they are ready to accept the concept of online businesses and feel comfortable buying from someone they have never met or probably will never meet in person.

Now this has opened up a whole new world of opportunities for businesses worldwide. Everybody is vying for a share of the million dollar online market. The first step of course involves getting an attractive website done highlighting the products you want to sell. A good professional web designer would be able to help you out designing as well as web hosting. The next step involves promoting your website so that it reaches its target audience.

There is no sure shot way or magic pill that one can use to promote their website. And in fact, no one knows for sure what works and what does not. All major search engines have different criteria or algorithm to judge how relevant a website is to its audience. No one knows the exact factors that make one website feature over the other on certain keywords. However some factors that could increase your search engine visibility are back links and good content.

Back links are links from other websites leading back to your own website. The quality of the website linking back to your site is also very important. Back links from negative websites could harm your websites image, so be careful about that. Now the question is how do you get back links? The simple answer is, ask them for it. Though, link exchange in my opinion is not a very good idea. Search engines will know that you have mutually exchanged the links and the link backs are artificial. Submit your website to Directories. There are thousands of them out there. It takes time and patience. Leave comments on blogs with a link to your website. This is one point that should never be over done. There is a fine line between promoting and spamming and crossing the line could be disastrous. No one likes spammers and neither do search engines. Too many back links in a short period of time can also arouse suspicion, so continue at a steady pace until you see your ranking improve. Another good way of getting back links is posting in forums as most of them allow you to use your website address in your signature.

Now when people start to find your website online it is important that your website has relevant and interesting content so that your visitors stay online longer. The longer they stay the more chances they will buy.

These are a few small steps one can take to promote ones website effectively.