Author: Serge Dandelin

Is advertising necessary for marketing? This is the counterpart question of the above
question. The answer is, ‘Not important. Absolutely crucial!’. Without SEO your online
business would vanish from the Internet in due course, unnoticed and invisible to the
trillions of customers who surf the Net.

SEO is the process by which your website will gain higher visibility (sometimes just
visibility) with the Internet surfers. When anyone wants something that concerns your
website, they use a search engine to get their information. If your website is visible
/ ranked on the first three pages, then there are great chances that the surfer/
customer steps into your online shop. If not, you lost the opportunity of a sale.

Keywords relevancy is crucial. The search engines rank, accept, reject, index the website
according to the keyword. SEO can never be done without the right selection of keywords.
If the keywords are wrong, no matter how much effort is put in writing the best content,
submitting articles to the best directories, linking, etc. Without proper search engine
optimization your website is invisible on the Net.

One of The most important factor is to perform a keywords research. Take your time and
select unique and relevant keywords that gives constant traffic to your website. SEO is
not a one-time business plan. This is an ongoing process, which needs constant tweaking
and fine tuning so your website ranking is maintained as high as possible.

Based upon the ranking that SEO is creating for a website, there would be traffic,
linking requests, higher ROI (return on investment), lower per-customer cost, higher
profit, brand image, higher retention of customers, etc.

SEO is simply critical to your online business. There are other way to increase traffic
and ROI; however, these are more expensive and complicated than SEO. Besides, SEO is
one of the fastest ways to increase both traffic and business.

About the Author:

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: 'How To Consistently Drive Thousands Of Targeted Visitors With Search Engine Optimization'. Download it free here: Search Engine Optimization Success. Serge Daudelin Affordable Search Engine Optimization Services.com. Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.



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