Video Marketing Creates Free Website Traffic And Product Awareness

Author: Todd Ash

Video marketing is hot for your online business and for good reason. When compared to traditional sales messages, video is the hands-down winner for grabbing the reader?s attention. If your return on investment (ROI) is not converting enough cash, you need a stronger call-to-action. Adding video to your website may just be the shot in the arm your sagging sales need.

There are many ways to use video on the Internet to market your practice. The first is adding video to your exisiting website and the second is building a direct marketing dental video website from scratch. Every dentist that wants to compete for business on the Internet will eventually have to have some form of video content on their dental websites to maintain the standards that are currently being reached by some on the Internet. By building a dental video website from scratch you will be able to take full advantage of the technology available to you to create a unique and custom website that meets its objectives.

Uploading videos to Youtube and other diverse video sites will broaden your influence on the internet in the quickest growing area of search engine marketing. A superior benefit that videos have over other time honored marketing concepts is that videos have the viral advantage over articles, e-books, etc. Allow your videos to be played on demand and let people download your videos so that they can watch them even while they're not connected to the internet.

An estimated 90% of people would rather watch a video, than read. So how about giving people what they are longing for? Using videos on the internet marketing spectrum brings forth a lot of advantages and renders quality solutions because of its impact on the visitor. With such advantages and traffic creation, video marketing has emphatically become one of the most familiar marketing methods in the online market arena. The ability to drive all the traffic you want from the greatest search engine in the universe is a fairly enormous breakthrough that could alter the lives of thousands of website owners forever.

According to the Wharton School of Business, video enhances comprehension 50% in comparison to a live presentation. That's why videos work. For multi-channel marketing, they?re powerfully effective. The next time you turn on your television, observe the number of advertisements that prompt the viewer to order a free,no obligation. This tactic is not only effective for list building. It also increases the likelihood that the customer will view the video, and testing reveals that up to 97% of consumers will eventually watch it. Online marketers are now using what offline marketers have known for years: Video marketing works.

There are other ways to integrate video into your online business aside from adding it to your website. You can also offer it as an opt-in incentive to people who sign up for your mailing list. Once you?ve captured your site visitor?s name and e-mail address, send a link to the video in an e-mail. The video should contain information that is timely and valuable to the target market.

When it comes to taking your online business to the next level, break free from the chains of one-dimensional selling. Studies have shown that online video significantly increases conversion rate over sales copy alone. Remember?Use the same sales strategies that you use with sales copy. Sell the sizzle not the steak, and end with a strong call to action that gives your website visitor a strong incentive to buy.

Submit your internet marketing videos to the venues computer turn to for videos, such as YouTube, Google Videos and Yahoo! One great benefit to submitting with one or all of these is that your video will be hosted for free, keeping your website bandwidth for your customers.

Videos and video marketing are not just here to stay, they are the future of online marketing. As the larger corporations including TV and movie makers are now using his medium, it makes sense to join the party. Video marketing is one of the fastest growing online tactics with an audience that is hungry for more - so long as it is reasonable good quality and entertaining.

Video marketing can be an excellent way to generate web site traffic. Video marketing is essentially free (other than the cost of the camera to shoot the video) and can be a very powerful strategy in getting targeted traffic back to your site, as well as in other facets of the marketing process like building relationships and branding yourself.

Below you'll find twelve ideas to drive qualified leads to your Web site over the next year. Even if you don't follow this exact order, it might make sense to start with January and February's tasks because they lay the foundation for the rest of the year.

Video marketing is like a double edged sword. You gain views from people who look at your video and you gain search engine visibility. This is what has every Internet Marketer and online guru going crazy. Online Video Marketing has double impact in a short period of time.

A website is a must-have marketing tool for small business owners, but just because you have a website up and running, doesn't mean that it's doing what it's supposed to do in terms of marketing and sales. If your website isn't performing in bringing in clients and converting prospects then take a look at 3 critical areas where your website might be failing.

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