Google Adsense: Where to Place Ads on Your Web Pages

Deciding Where to Place Your Google Ads on Your Web Pages so That They Will Be Most Profitable.
This is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you. It’s your page. You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom? In the middle of the text? To the left or right? There are only billions and billions of websites online to serve as a pretty decent example! So why not take a look around the web?

One piece of advice I can personally give you on strategic adsense placement is to place your ads as close to eye level as possible for maximum exposure without scrolling. In other words, the easiest less confusing your ads are, the more likely they will get noticed which equals more and more clickthroughs.

While I am not the foremost expert on google adsense I am experienced in the field. I am experienced in the field of pay per click advertising and I have seen every trick in the book. All of my ebooks and literature over the years have been read by lots of people seeking success in adsense. From crooks and con men to the legitimate every day Joe. The bottome line is....If you have a simple page and you place adsense on that page hoping to at least make enough adsense clickthrough revenue to pay for your uptime you are in it for all of the wrong reasons and you are ultimately wasting your time.

The guru's who made money on utilizing google adsense advertising for content, researched and researched and dabbled in every single avenue of legitimate website marketing to illegitimate website marketing. Then when they made their millions or when they went broke they wrote ebooks about it and made more money from that. Did they reveal their secrets in the ebooks? Yes. But thats all old hat now! Why? Because google changes its operations nearly weekly now and aren't afraid to deny you money that your reports say they owe you. Is it legal? Yes! Why? Because they reserve the right to change their TOS or "Terms Of Service" at any time with or without notice. This doesn't mean that they are crooks. This simply means that in order for them to provide excellence in online search while remaining number one, they must make huge decisions at a moments notice.

One old trick of the trade in adsense adplacement is to place ads really close to a link or image hoping a mis click could take place by a visitor. Google soon caught on and soon! And went on to re write their policy and made that against the rules. Another trick peple would and still try which is still against the rules is to beg you to click their ads. Google has announced openly over and over again that they do not allow this practice. So while you may be on the right road to success with adsense be sure to follow their simple rules which are laid out in their guidelines.

Cramming pages? If you cram your pages with confusing links, images and other content your site visitors will not be pleased! They probably got to your page by accident anyways. The reason I can honestly come to that conclusion is because you aren't organized! Well....If your page is crammed with confusion I can honestly come to that assesment. I can also assess that your over all adsense earnings are either very low or almost non existant. Lets work on that!How to maximize ad exposure with the least amount of ads, while making revenues, while staying on topic, while providing fresh content!

You will surely want to read this section. Lets start at the top. Find a niche topic that you love researching. Then compare it to competitors who also offer the same information. Now on your desktop open a blank notepad and write a few HOTT paragraphs with the HOTTEST relevant keywords most used while searching an engine for your topic or information. Make sure these few paragraphs are content rich! In other words. Make sure they are on point and offer you what you'd want to read if you were searching for your site on the web as a potential visitor.

Now pick a relevant domain name that is simple and easy to say! The reason why is because word of mouth still works online and still works offline as well! People write and talk about websites every day! So keep this in mind when choosing a relevant domain name.

Now find a reliable web host and pay for hosting. Just buy the minimal hosting that provides you with advertisement free website hosting. You don't want your webhosts ads all over your page! Now get a free web template online that you like and edit it to your liking. Now upload this template while keeping a copy on your desktop of the page content. Everytime you change your page content and you are pleased with it save the page source to the copy on your desktop in case of data loss or server crashing.

Now research your topic from the inside out and create separate pages describing your topic. From articles to on topic news to on topic products etc.

Now subscribe to a general world news feed in rss format and insert it into a table on each of your pages. No need for big huge complicated overwhelming feeds! Just keep it simple. This provides you updated content on general world news daily! This is essential for those times when you just don't feel like updating your topics.

Now sign up for a google adsense account and place a banner ad at eye level that displays text and image ads. Now if you want and have plenty of room get a side bar adsense ad and put it down lower on the left and right.

When you have the site the way you want it. And it loads in decent time. And you feel really good about it. Create a simple sitemap for google's crawler by placing a simple notepad document entitled sitemap.txt into the root folder of every webpage within your site. In each sitemap it should only list the pages full URL one URL per line. For example if I had a site named exaample.com and I had 3 sub pages in the same directory on my server I would list each of the three full URL's one per line in one sitemap.txt file and I would upload it to the same folder each pages index file is located. Practice this until you get it right. There is an XML sitemap procedure that can be referred to but it is much more complicated and takes more time although it does work better. Now visit your google account and submit your main site URL within your account and also submit the full URL path to each sitemap you have created. When this is all finished submit your website to every free search engine online and be patient. Start blogging like a mad man and every few days visit your google account and take a look at your reports! Research your reports and know them well! When you change a strategy from within your website these reports will soon reflect this. Be patient though! Googles crawl service may not get to crawl your pages for a few days or a week! So give it a couple of weeks before making major changes. But always update your content. I wish you luck and success in google adsense and I hope that this article helped you figure out how some of the lesser talked about topics pertaining to google adsense are handled. Thanks for reading! David Batterson MyTurboTraffic.com.

About the Author:
The Web Masters Marketplace Please stop by and see us! Visit our products page for a list of awesome master resale rights products. And also visit our article directory and contribute! Submit Your Articles

Many people seek information on attaining decent "pr" (page rank) with google. They ususally start somewhere when they begin and usually its a pretty simple web page with a google ad. If they are insistent upon reaching success with google adsense that page will turn into something bigger. Usually when someone wants to achieve success they do not want to cut corners. They need to be ambitious and continue to look for a niche. Premade google adsense pages usually come with some sort of news feed in RSS and they usually have other auto update features. I don't really like this idea for auto content. Automated content is not as effective as people would like you to believe. The reason why is because usually your own auto content feeder is set to update content that is relative to your site. Well every single webmaster who runs a site that has the same content and feeder settings are nearly duplicating your site by coincidence.
Rich fresh content is the ultimate key. I stress this repeatedly throughout all of my google articles and let me say that it is important. Do not copy content from other websites! Now don't worry. You won't likely get sued for it. It will just keep you from standing out in the search results. And standing out is exactly what you are attempting to achieve! In the short "how to" paragraph below I will explain how to "stay fresh" on the web. I will update this article when my free ebook is finished to allow you to download more information and help on improving your site content and helping you deliver fresher content more often.
A Few Simple Steps To Achieving Fresh Content Daily For Free! First make sure you are not doing the following. I am not copying content from other websites to get fresh content daily.
This is important. Fresh content is your own content! You can NOT get fresh content when you are getting it from another online source. This is a misleading scam that many websites use to get people to subscribe via rss or to copy and paste snippets of code to increase their pr by having their content on so many other peoples websites. I am not falling for software offers that promise fresh content daily via php script. These can be useful in providing stickyness but should not be used as a fresh content daily strategy that you turn on and walk away from. These tools should be used only in addition to your own daily fresh content inserts into your page source. I am not displaying more ads than content!
This one surely doesn't get enough attention! People can tell if you are straining for content when your page is more than 60% ads and 40% or less is decent alluring content. Be original and at least attempt to balance out your content so that your pages are unique and can get more people bookmarking them. Nowadays people bookmark pages in so many ways like "Digg" and "Facebook" and so many others including "Stumble" and the classic browser bookmarks. These are pr building bookmarks! They work well to build your page rank and are considered backlinks!
Begin Building Fresh Adsense Pages That Are Rich And Fresh In Content! First you need a niche topic that is really hot! Like maybe a page on celebrities for example. If you watch a lot of television you could keep up to date on this by checking out the Entertainment News channels. Sure its old news by the time it hits your page but the point is its written in your own words and you are going to update this daily. This will become your sole duty when online everyday. Always check the top headlines on all of the news channels that cover Entertainment so that you will be quick to jot the new facts down. Also if you have DVR you will be able to really shine through on your research with the ability to be more accurate in your writing by recording the news while you watch in case you need to hear a story again to make an accurate update on your page. Find interesting facts about your favorite actors and actresses including their autobiographies and their likings or interests and create a master template for a few pages that way about different people in Hollywood. Then have a separate table within that page where you show the latest news you have found out about this person. Then you can include a table where you update the current box office standings and then you can place your auto update feeds in the templates. Now everyday while you are online have the television on in the background and keep up to date on the latest news in the hot Entertainment scene and when a HUGE story breaks you can be one of the first people to post it online. This will get you up in the rankings. When a HUGE story on Entertainment hits and you update your page with it that page should not get updated. Keep it the way it is and only update the latest on that HUGE story. This will become a major archive of your site that people will begin to backlink for you. Now when you have several pages that you update all of the time and a few really good archive pages that have HUGE stories that lots of people are interested in you will notice your page rank starting to increase. This should help get you well on your way to being backlinked and to rise above the rest in link popularity on the web for your niche topic! If you like this article please digg it for me! Thanks! David Batterson.

About the Author:
The Web Masters Marketplace Please stop by and see us! Visit our products page for a list of awesome master resale rights products. And also visit our article directory and contribute! Submit Your Articles

When you're trying to run an online business, you need to be aware of your traffic counts at all times. These are the counts of how many people are visiting your website on any given day. The more people you have visiting your site, the more likely it will be that your profits will also go up. So, it's essential that you not only monitor these numbers, but also become concerned when you see a sudden drop in the traffic counts. Here are the four things you should do when you see your traffic numbers drop.

Check the Site

Before you begin to panic, you will want to try to pull up your own site to see if you can see it. If you can easily pull it up, there maybe nothing technically wrong with it. Check the content next to see if something was placed onto your site unintentionally or if anyone hacked your website and made it completely different from what you meant your site to look like. Take a few minutes to go over all of the main pages of your site and then see if you can get into your site as a customer would. If everything looks okay, you might have other problems you need to work on.

Call the Web Host

If you can't access your site, but you can access other websites, the problem may lie in the services of your web host. If the server is down, you will not be able to access the site, causing your customers to not be able to access it as well. When a web host server goes down often, the traffic counts will begin to drop as the customers become more wary of whether your site will be available. Or, if there is a sudden drop in the numbers, you might simply need to get the server repaired or your information switched over to a backup server so that it can be broadcast to your customers. When your web host is crashing more often than it should, you need to start looking for a new web host.

Look Back Over Changes You've Made

When a sudden drop in your traffic occurs, you might want to stop to think about what changes you've made recently. Did you change your prices? Did you change your images? Any sort of changes might be the reason for your change in traffic count. When your customers are accustomed to certain features on your site or certain menus, it might take them a while to get used to them - or the drop in your counts might be a sign that they simply don't like what you've done at all. To respond to this situation, you might want to change your site to its original format and see what happens to the traffic counts then.

Wait it Out

But sometimes, there is simply no rhyme or reason to the traffic counts dropping - they just do. And if you can, simply wait it out to see what happens over the course of the next week. If your site is up and running and it's still working the way it should, you might simply be experiencing a temporary shift in the market, which will eventually turn around. When you're still getting new site visitors and old customers, you might just need to wait it out until things get back to normal. Perhaps there's a new site that just started and that is drawing attention to itself for the moment. Once customers realize that you are still the better business, they'll be back.

About the Author:
Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here: www.InstantWebsiteBusiness.com

Links to your website can bring you more traffic and get you listed higher with the search engines. When you exchange links you put up a link to another site and they put up a link to you. That is called a two way link. They are not as good as a one way link where there is a link to your website only. A good way to get one way links is submitting a link to a directory website. There are thousands of these directory websites. People could go there to find websites and to add their link to it.

Each of these websites has their own rules. Many of them offer 3 choices. You submit your information and they review it and decide whether to accept it. One choice is a free submission. Some sites may say that with this choice it may take up to 6 months before they review your site. These groups want you to create links back to them so they can become bigger. When you do this then you are submitting a reciprocal link. This is a higher priority and it gets reviewed sooner than the other links and has other perks.

Then there is the paid for link called possibly a featured link. This type of link gets looked at the soonest and you get other perks like being able to submit other pages of your website in addition to the main page. Submitting these links to so many sites can take a lot of work. Some sites offer to do it for you if you pay them. So that is something you can try.

A way of getting two way links is by exchanging links. You can just look for sites that you like and ask them if the want to exchange links. there are also link exchange places that help you to do this. This group has many people that are looking to exchange links with you or you can ask them to exchange links. I have been using one of these for 2 years.

With the group I use, if a site requests a link from you, they have to put up the link first. Then they check it and notify you that it was done and for you to do the same. Many of these sites will put your link on a page that is not connected to their website so no one will ever see it. The exchange group can check that the link is on the page but the page might not be connected to the website which means it does you no good. So you have to check this. There are many unscrupulous people on the internet.

When it comes to links to your website there is a difference of how much it helps you. The Google page rank is a way to measure how much a link from that site helps you. The higher the number the better. The numbers are from 0 to 10. Some experts tell you not to exchange links with a site that has a PR of 0. If it is a bad site, it could hurt you to have a link to it. Some say not to exchange links with a site that has a PR lower than yours.

About the Author:
The author, Chuck Bluestein, is a master faster, nutritionist, herbalist and a webmaster. His website has free information on fasting with quotes from 18 MDs about fasting, natural cures with foods, the lemonade diet, blog about getting more traffic to your website, weight loss, natural cure for cancer and depression, Amazon Herb business and how to be much happier.

Regardless of why you have a website, the truth is that if you have one, you need to drive traffic to it. Many people have simple websites just for sharing family photos or someplace for friends to interact. Other people make a full time living from having their own websites. No matter what your situation, the more traffic you have, the better.

But a perennial problem remains: how do you increase website traffic? Aside from shelling out money for those "traffic building" packages or paying for links (which is getting to be really hazardous to your website's page rankings and overall standing with Google), there are still several strategies for driving traffic to your website - and keeping them there. I'm going to present you with a few good ones:

Keyword Searches - There are several keyword tools on the Internet that can help you increase web site traffic, if you know how to use them properly. I'm talking about tools like Yahoo!'s KW Selector Tool, Wordtracker, KWDiscovery, and Google's KW Tool, to name a few. Using these tools, you can search for high-traffic keywords or phrases that have some relevance to your business or website, but with very little or no advertisers using them at all. Effective keyword research will enable your business' brand to develop and give your site more exposure in the search engines.

Just be sure to provide your visitors with the kind of content they're looking for - whether in the form of listed resources, articles, multimedia, or the like. Doing so will help your site get the best kind of publicity there is in the form of viral marketing - where word of mouth about the quality of your site spreads like wildfire, bringing more traffic to your website and keeping them there.

Controversy is the Key - Sometimes emotions get the better of people, especially when they see, hear, or read about something that they strongly feel about. Why not use these emotions and put them to use to channel traffic to your site? Your main targets will be impassioned and (sometimes) overzealous Internet users who harbor strong feelings about a particular topic. Just generate controversial content using articles, blog posts, videos, or statistical reports (whichever method is applicable).

Once your content is ready, you must be prepared to make blog posts and comments in other venues such as forums, that may be appropriate or useful. If done effectively, this method will increase web site traffic for you through various sources, but most of it may come directly from the individual or organization you challenged. Make sure that you handle all feedback and discussions in a professional manner, though. Doing so will allow you to develop a respectable persona online, even with those whom you are disagreeing with.

Get out and go to events - The type of event may vary depending on your interests but they are a great place to find sources of traffic. Gaming expos, tech shows, the like - all can be taken advantage of to bring great and updated content to your website, and droves of traffic along with it. Try to cover the event as much as possible by taking pictures, shooting some videos, making new friends and acquaintances, and taking detailed notes all the while.

Of course, make sure that everyone knows you're going to feature all this stuff on your site within the next few days (the sooner the better). This is a great way to really increase traffic and the visitors can range from hundreds to thousands. In some cases you can generate tens of thousands or more. It will depend on many factors including the size of the event and also it's popularity. As an additional tip, underground or exclusive events make for better coverage - but be sure to get permission first.

There are countless ways to increase website traffic. Many of them are probably familiar to you. Effective use of these methods will allow you to see a boost to your website traffic for a long time to come.

About the Author:
Discover how to get instant traffic and get increased website traffic to any site at: www.MyInstantTraffic.com

McDonald's Happy Meals and Disney's toys. Garmin's GPS and Hertz's rental cars. These are all tried-and-true joint venture marketing partnerships that have led to significant success - and increased revenues.

The underlying fundamentals of joint venture marketing are simple. You partner with a company and have them deliver your message to their customer base. In turn, your collaboration partner garners a percentage of your profits by expanding their asset offerings.

Whenever Disney has a new movie arriving in theaters, they utilize McDonald's as a marketing partnership to generate additional excitement and exposure. In turn, McDonald's capitalizes upon the popularity of the movie and makes additional Happy Meal sales.

With the relationship between Garmin and Hertz, the benefits are significantly twofold. Garmin's legitimacy undergoes a significant boost, as Hertz is actively promoting the product. In addition, Garmin demonstrates to the end user how effective its GPS systems work, thus having essentially days to engage in first-hand marketing to the consumer. On the other hand, Hertz gains additional profits from renting out the Garmin units as an addition to their rental car fees.

Whether you own a multibillion dollar corporation or a one-person operation, any business can capitalize upon the powers of joint venture marketing. In fact, joint venture marketing is much more effective than your traditional advertising campaigns - where you toot your own horn to a critical audience.

For example, if you see a banner advertisement extolling the virtues of X Company's software, you would review it with a weary eye. Consumers, both subconsciously and consciously, believe that they should be critical of any self-promoting advertisement. Therefore, not only do you have to overcome this initial skepticism, but you must compel them enough to click through to your website.

On the other hand, if their favorite blogger mentions the power of X Company's software, the consumers are much more inclined to take a look at the product. In fact, they already have a good impression, and thus, chances are they will become a converted sale. You eliminate the barriers of skepticism, as well as the lack of motivation to view your website. The other company also enjoys increased revenues, typically through a commission on all leads or sales.

Thus, one of the most effective ways you can promote your website is through joint venture marketing. By capitalizing upon the relationships that other companies have already built with their customer base, your products can enjoy the benefit of a positive first impression.

Copyright (c) 2007 Christian Fea

About the Author:
Christian Fea is a Collaboration Marketing Strategist. He empowers business owners to discover how to implement Integration, Alliance, and Joint Ventures marketing tactics to solve their specific business challenges. He demonstrates how you can create your own Collaboration Marketing Strategy to increase your new sales, conversation rates, and repeat business. He can be reached at: www.christianfea.com

If you're not normally a computer person, the entire process of setting up a business website can be a terrifying process. Not only is coding difficult to understand, but it can take months or years to learn. With new site building services, you don't have to worry as much about how to put the pieces together; however, you still need to think about what happens once your site is up and running. How many people are stopping by to see your site is imperative for your success.

Your website needs to be an active part of your business. Think of your site as a virtual shop where visitors are the customers who come in to browse your selection. If you don't have a steady stream of people coming in, you won't have anyone staying to make a purchase. This is measured as traffic on your website. When you have a lot of traffic, you have a higher chance of getting more revenue. This makes sense, but how does reading about your traffic report help you?

Watching the Traffic Helps You Make Changes

If you've just made an adjustment to your website, the traffic report can tell the tale of whether your new site is a success or not. Because you will be keeping track of your traffic over the course of the time before you make changes, you can see what happens immediately after the changes take place. If you notice that the traffic counts sharply go up, this can be interpreted as a surge in curious visitors. But when the surge doesn't stay up or it begins to fall very low, you might want to reconsider the changes you've just made. While not every drop in visitor traffic is a signal for you to make changes in your website, it is good to note when the count drops significantly. Try to keep a chart or a list of the traffic numbers that you can look over at the beginning and the end of each week. This will help you see trends in the website traffic as you change items on the site as well as for certain times of the year.

A Sharp Decrease in Traffic Might Signal a Server or Host Problem

When you're closely monitoring the traffic counts on your website, you will be able to tell when there is a significant problem with your site. If you suddenly notice that your site is showing no traffic or very small traffic numbers, you should become alarmed ' immediately. These are usually signs of a server or a hosting problem that you should know about before you see these low traffic counts, but sometimes you will not. By taking the time to look over your traffic counts regularly, you will notice this problem as soon as it happens. And then call your hosting company to see what is happening. Sometimes the servers will crash on occasion, but when you notice that it may have happened a few times in the past ' it might be a sign that you need a new hosting service.

Seeing Rises in Traffic Can Help You with Sales Plans

By keeping track of how many visitors go to your site on a weekly basis, you can begin to see when more visitors are on the site on most weeks. This can help you know when to put up sales and other discounts. You have two options in this situation. You can put the sales 'signs' up when more people are on the site or you can place these sales up on the site on days when traffic is slower in order to start to boost traffic on those days. Either way works, or you might want to create a schedule that switches back and forth between these two options.

About the Author:
Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here: www.InstantWebsiteBusiness.com

With a good email marketing strategy you can bring new people to your business's web site and help the customers that you already have learn about new things that your business is doing. However, you want to make sure that you make the right choices with an email campaign.

Everyone is tired of getting spam, but people are actually interested in receiving email about things which they want to buy. If you have a product that people will be interested in, email marketing will not be seen as an annoyance but as an opportunity for people to find solutions to their needs.

Today, the entire process can be automated. Email scripts that are freely available on the internet today give you the ability to put together opt-in lists from people who have given you their email address on your web site ' people who have already given you the okay to send them information. Instead of buying lists of random email addresses, it is much better to have the people who are attracted to your site because they are interested in your products to give you their addresses for free.

Once you have people receiving your marketing emails, it is important in today's marketing world that you provide an opt-out option. It has to be possible for people who do not want to continue receiving your emails to prevent more emails from coming in. Most scripts today make this possible by including a link at the bottom of the email that the user can click on to be removed from the list.

Some scripts work by requiring the recipient to send a reply with a certain message in the body or header, but with a link in the marketing email itself you make things easier for the potential (or current) customer. Something to remember is that people have various reasons for opting out of receiving further emails. Maybe their account has become too cluttered and they only want to receive certain kinds of messages on it; by allowing people not to receive emails if they do not want to you demonstrate your respect for your customers and increase the probability that they will think positively of your business. You also prevent people from marking your marketing emails as spam and reporting you to the internet authorities, which can make it harder for you to continue with your online marketing by email.

Finally, you need to think about when and how often you should send an email. This partly depends on the kind of product that you are selling, but a good general rule of thumb is about once per month. A monthly reminder will help keep people aware of your business without annoying them to the point that they want to stop receiving info.

You should also have regular promotions in your emails ' do not just send emails to remind people that you exist. Have your promotional emails give people who have joined your mailing list some kind of special discount (a discount advertised for mailing list members on your web site is a good way to get people to sign up for your mailings in the first place). When people receive an email from you they will be more likely to click on it and see what kind of new deal you are offering this time.

Follow these rules for email marketing and you will get the best kind of response from your customers shopping on the World Wide Web.

About the Author:
Casey Dunham, owner of www.GreatOnlineBusinesses.com, successfully owns and markets several online businesses. Casey enjoys helping other entrepreneurs achieve the financial and time freedom that comes with owning a successful online business. If you would like to start you own online business and receive Casey's help in the process, visit his website at: www.AutomaticBuilder.tv

Having launched more than 100 specialist content websites for clients over the last six months, I often get asked this question. My answer is always twofold.

Over the long term, which I suggest is 12 to 24 months, good-quality, highly focused and regularly updated content websites will triumph.

Google and the search engines are getting far better at separating the wheat from the chaff. They are 100% focused on finding the best content for each particular search request.

Once the search engines have visited your site and made an initial positive assessment, they will keep coming back and re-indexing your content. The more content you publish, the more frequently they will return. The more they like what they see, the higher they will rank you on the search results pages. The higher up the results list you appear, the more people will see your links and click on them. Hopefully, some of these visitors like what they read so much that they link to it from their websites or blogs. These inbound links from other sites are seen as positive endorsements of your content by the search engines, which respond by improving your site's position on the search results pages.

And so the virtuous circle goes on and the traffic to your website increases.

The moral of this story is: keep publishing great content and don't give up just because you don't see instant results.

But this all takes time.

What can you do if you want to increase the number of visitors coming to your website?

There is a lot you can do. In fact, if you undertook all the activities that could build traffic, you would have no time to create content.

So where should you focus your early marketing efforts to get the greatest long-term benefits?

The answer is to build your presence, reputation and authority with your target audience so that you have a firm foundation of loyal and supportive readers who will help spread the word about you and your site.

To achieve this goal in the shortest possible time, you should focus on the handful of people in your market who can make a big difference. They will be characterized in the following ways:

1. They have a relevant audience of their own, probably via their own website or blog.

2. They have a good reputation for being authorities in your sector.

3. They are interested in what you write about.

4. They have shown they are happy to provide links from their site to other websites.

These are the people you need to engage with, so they will talk about you and what you have to say. If you are mentioned in articles written by perceived experts, you become endorsed as an expert yourself. This will bring targeted and relevant traffic to your website and will start building a loyal audience.

So how do you work with these very busy people who are continually being pestered for endorsements?

Here are some good ideas:

1. Get on the Radar - The best way to get on another blogger's radar is to get him or her to see you as a useful and helpful ally. Most bloggers' sites allow people to add comments after articles. The quality of these comments improves the site and turns it into a community. To get noticed, you should regularly add good-quality, well-thought-out comments on all the sites you want to work with.

2. Link to Their Blogs or Websites - Every successful blogger or website owner knows the importance of inbound links, so show your support by providing links to those sites, referring to specific articles (with links) and talking about them in comments and forums on other people's websites.

3. Get in Contact - Once you have established yourself as a supporter, it is time to get in touch directly. But a word of warning; DON'T go straight in with a request for a link to your website. This will undo all the good work you have done so far. First you need to build a personal relationship, so think about how you can help the person be more successful. Here are some approaches that I know have worked:

a. Ask if you can do an interview, which you will publish on your site. Better still, make it a podcast that you publish on iTunes and similar sites.

b. Offer to write an article about a subject you know is highly relevant to that person's audience for exclusive publication on his or her website. Try to become a regular guest writer.

c. Ask if you can republish on your website a specific article he or she has written.

d. If you have written an ebook, invite the person to be an official reviewer.

e. Ask him or her to comment on a particular article on your site that is relevant to something he or she has previously said.

4. Meet in Person - Nothing beats meeting in person to cement a relationship. Arranging to meet is usually best achieved at industry events, unless you are fortunate enough to live near the person.

5. Encourage Community on Your Website - Once you have engaged with all the key influencers in your sector, your ultimate goal is for them to start visiting your website regularly to see what you are writing about. When they visit, you ideally want them to leave comments or participate in your forum. For this to happen, you need to have created a community where you are visible and active.

Summary

Engaging with and being recognized by the key online movers and shakers in your niche is one of the fastest ways to build a core audience and credibility. Do everything you can to help these people become successful, and you will reap the rewards. Remember, to have friends you've got to be a friend!


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