Essentials of SEO

Author: Sanjeev Pandey

Search Engine Optimization can be defined as the amalgamation of a number of activities, and forms the subset of Search Engine Marketing(SEM). It is a technique through which you can effectively enhance a website's organic search engine ranking and pave in for further increments in number of online visitors to your site. This is achieved by incorporating various changes on and off the website. But its imperative that you have a properly planned SEO campaign along with you.

It is essential that you should plan your web site's SEO before creating the site. Right from the start, focus on creating search engine-friendly websites. One has to ensure that all the pages in the website should also have text, links and other popularity components.

Text components are comprises the major part of your pages. Most of the search engines usually build lists of words and phrases on URLs, and follows accordingly. So to make your web pages searchable, you must place these words on your webpages in the strategic HTML tags.

Link components forms another vital aspect in making your web site, more search engine friendly. A good combination of links and the way your web site is linked to other websites, has a lot of weightage in deciding your search engine positions. But one should be careful about the problematic areas such as like; poor html coding on all navigation schemes, too much usage of flash and etc.

The third aspect to boost your search engine rankings are effective incorporations of Popularity components, which consists of other sub components, namely, Link popularity, Click through popularity and Web page popularity.

These were the some of the key points which can have tremendous impact on you SEO campaigns. But, there are other activities as well, which comes under the above mentioned aspects. They can be enlisted as :

1.Targeted Keyword Research : this forms the backbone of any SEO campaign. One can effectively use google suggest, overture keyword suggestion, wordtrackers and many others to research on keyword building.

2.Competitor analysis: this includes analysis of competitor's target keywords, role business model and optimization strategies, which can be beneficial in redesigning our campaign.

3.On page Optimization: website pages are tweaked and optimized for better search engine rankings. It includes, meta tags revision, use of heading tags(h1/h2), image optimization, file renaming and optimizing the over all website architecture.

4.Off Page Optimization: Inbound links from thematically similar websites can make your website more favorable for search engines and corresponding higher rankings.

5.Technical Optimization: these are the technical factors that can help you boost your search engine rankings. Some of them are such as canonical indexing, custom error pages and etc.

These are some of the essentials one has to complete it earnestly so as to fetch a better rank in Search engines. The whole process of increasing the rank of the website in popular search engines can take time, but pays off good, eventually.
Hence SEO is a necessity for your Internet marketing but more than that, it's rewarding!

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