Marketing by Group(online Community for Marketing)

Author: Liza Galanza

The internet is considered as the major online community. However, except for the internet, various online communities exist in the world wide web primarily according to different interests. Friendster, Hi5 and other social networking sites are just some of the examples of online communities that attract a very wide range of web users and in another case, businessmen. For them, these social groups could be their way to a successful business. Joining an online community for marketing can be their way of making that happen.

Businesses either operating physically, virtually or both, always have a target range of customers whether that will be by age, occupation, social status or interest. It is an advantage for a company or organization to have a prospected customers so they can plan the product they will sell and how will they sell it. With this, companies can adjust their advertising and promotional strategies that will gain them edge over their competitors. In an internet, using online community for marketing can be a very effective way of advertising or promoting a product. By simply joining a single online community, many users or target customers can be informed about your product, service or site and can possibly be attracted to check or try whatever you are advertising. In a broader sense, the “online community for marketing” stratgey can be considered as a very cost effective means of exposing your product, minimizing your financial need as well as the time needed in promoting the product.

Online community for marketing venues can be regarded as a wise strategy not only for online businesses but in all sorts of business. It presents that a company is very sensible and up-do-date thus creating a good image for the company It also creates an aura of customer care with them trying to reach out to those people who are more into computers than television or radio.

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