Search Engine Optimization - if You Don't Seo, You'll Get Left in the Dust!

Author: Serge Dandelin

What do you mean by SEO? SEO is an acronym used for Search Engine Optimization; in reality it means your ticket to the internet traffic highway. If you have an online business and your website is not search engine optimized, then you will definitely be suffering from slow returns on your investments and most of all, slow traffic.

What is search engine optimization?

Well, this phrase consists of two major terms, i.e. ‘search engine’ and ‘optimization’. ‘Search engine’ is where you type your query when you are looking for something on the Net. This is the Internet tool with which you could find the information you seek. The search engine will ‘find’ the information with the help of a ‘crawler’ or ‘spider’ which matches the words in your query with the words found on the websites uploaded on the Internet.

When you perform a search with Google, you normally browse the first two-three pages, and if you are not satisfied with the results, you type in a new variant of your query hoping you get better results. Hence, if a website finds its way on the tenth page, you will never know about it, because you never actually go to page 10.

‘Optimization’ comes in handy at this point. The website needs to figure in the first three pages. Hence, search engine optimization is used here to ensure that this happens. The methods that are used for the purpose of advancing the ranking of a website are called SEO – with emphasis on optimization.

The SEO methods are among the most inexpensive and fast working ways to improve your search engine ranking. The importance of improved ranking is reflected in the traffic that it generates as soon as its visibility improves. People will visit your website only when they see it! Hence, without SEO you’ll Get left in the dust!

To Your Success!

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